PR writing workshops and coaching
Most PR practitioners, who constantly churn out press releases and other documents, write better than the average working professional. Still many don't effectively convey news—and can't break through to editors and producers. Plus, many write dull new business proposals that are too similar to competitors’.
Jack Appleman's PR writing workshops are tailored to the requirements of the participants--considering their experience, challenges and frequently written documents. Plus, his one-on-one coaching addresses the specific needs of each individual.
Topics covered
- Why good PR writing matters
- Write clear, concise & well-organized copy
- Thinks like editors/producers to frame stories
- Write breakthrough headlines and leads
- Write effective press releases, pitch letters, proposals and op-ed columns
- Improving PR copy on an ongoing basis
Fees
Group workshops (includes 3-ring binder with exercises, writing tips and other resources)
$2,500 to $3,000 per day depending on duration and number of people
One-on-one coaching
For 3 hours of Jack’s time: $400
For 2 hours of Jack’s time: $300
Tips to attract editors and producers
- Put yourself in the place of journalists evaluating hundreds other releases and pitches. If yours doesn't stand out right away, it may never get read.
- Visualize the headline of the story idea you're pitching. Ask yourself if it's newsworthy to that publication. If not, fine-tune the story angle.
- Express the most important news value in the subject line. Which of these subject lines would editors click on first?
- New call center software uses latest technology to improve performance
- New call center software triples number of customers serviced in one* day
- To help uncover news, role play with a colleague acting as a cynical editor, who keeps asking: "What's the news and why should my readers care?"
See Jack's award-winning article,
Writing instruction helps PR pros break through to the media.
