SG Communications LLC

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Writing Workshops

Help employees at all levels write more productively with Jack Appleman’s group workshop. He’ll teach them how to write clear, concise and well-organized documents that produce the desired results. Through a series of individual and group exercises, Jack will address core skills addressed in his book as well as the participants’ toughest challenges and frequently written documents.

He can tailor each workshop to employees’ needs and help achieve the organization’s learning goals.

Typical outline: 10 Steps to Successful Business Writing

Introduction Understand why bad writing hurts/how good writing pays off.
Step 1: Tap the power of simplicity.
Step 2: Know where to take readers.
Step 3: Write clearly and concisely.
Step 4: Grab readers’ attention/master emails.
Step 5: Get better at grammar.
Step 6:

Write with rhythm to hold your readers

Step 7: Organize to promote understanding.
Step 8: Choose your tone wisely.
Step 9: Master frequently written documents
Step 10: Edit and refine.
Closing: Improve writing skills on an ongoing basis.

Fees

Onsite 4- or 6-hour workshop, which includes:
  • Research to determine participants' needs, including review of sample documents and conversations with company/organization representatives
  • Program design, including PowerPoint slides and handouts, tailored to participants' requirement
  • Three-ring binder with exercises, writing tips and other resources for each participant.
$2,500 to $3,000

For testimonials on Jack's workshops, click here

Call 845.782.2419 (jack@sgwriting.com).

Incorporate individual consults

  • Review of each participant’s writing sample (up to 3 pages)
  • One-on-one meetings (in-person or phone) with every person
$100 to $150 per person (the more people, the lower the per-person fee)