Business-to-Business

Today's pressurized work environment demands fast and accurate communication. But a whopping one third of employees in the U.S. write poorly, according to a recent study by Information Mapping, Inc. Email communication can be so bad that 40% of workers surveyed waste up to three hours a day reading ineffectively written mails.

One reason is the lack of writing training since high school or college English. Plus, writing essays with a minimum number of words doesn't prepare a person for get-to-the-point-now, fast-based business writing!

The good news is that effective writing can be learned. For some, simplifying their approach-by writing more like they speak-is a critical step. Think of it this way; if you can't figure out how to start that email-e.g. a report on this morning's meeting-imagine if you only had 60 seconds to tell someone over the phone about what took place at the meeting. You'd probably be straightforward, concise and to the point-the same way you should write!

By shifting their approach to writing and earning some easy-to-follow techniques, working professionals at all levels can dramatically improve their writing skills.

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