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Business Writing Tip Sheet: June '07Don't catch the buzzForget pseudo-sophisticated buzzwords. Use straightforward text to convey your point.Buzz To boost profits, we need salespeople to interface with marketing reps. Straightforward To boost profits, we need salespeople to work with marketing reps. Write balanced sentencesBalance your sentences with a consistent structure. See the difference in the two ways the second clause (after the comma) is written.Unbalanced Our department won't achieve its goals without hiring 10 new salespeople, and a new lead-generation system is needed if the company wants to grow. Balanced Our department won't achieve its goals without hiring 10 new salespeople, and the company won't grow without a new lead-generation system. Use a dash for emphasisInsert a dash, not a parentheses, to emphasize your point.Joan's presentation—using dynamic PowerPoint slides—won over the audience. Grammar tip: less vs. fewerUse fewer, not less, when describing items that can be counted.In May, the manager wrote five fewer reports than she wrote in April. -- Return to Top --
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