Order Jack's Book: 10 Steps to Successful Business Writing

Propel your writing to a new level and improve productivity. This short, practical guide stresses simplicity as the power to improve writing in 10 steps.

Click here to order the book: 10 Steps to Successful Business Writing

Outline
Praise for this book

10 Steps to Successful Business Writing: outline

Step 1: Understand the Demand for Good Writing-Learn why the pace of business demands that you write effectively.

Step 2: Know Where You're Taking Your Readers-Define your message and build a bridge to lead readers to your point.

Step 3: Be Explicit, Clear, and Concise-Be precise and brief, without jargon, buzzwords, or stuffy phrases.

Step 4: Grab Your Readers' Attention-Start with what's most important, unleash active verb power, and push readers' hot buttons.

Step 5: Write with Rhythm to Hold Your Readers-Create a smooth flow for words and sentences so readers will move easily through your message.

Step 6: Organize to Help Your Readers Understand-Arrange ideas in a logical order so your document will be easy to follow.

Step 7: Choose a Tone That Produces Good Results-Fit your language and your attitude to readers, so you can empathize with them.

Step 8: Put Your Best Grammar on the Page-Grasp and apply a set of simple rules and bend some old rules.

Step 9: Edit, Rewrite, and Refine-Edit for message clarity, organization, and mechanics until your gut tells you it's ready for readers.

Step 10: Master the Documents You Use Most Often-Become adept at writing the kinds of documents you produce every day to achieve better results.

Appendix: Steps to Improve Workers' Writing Skills-Design an effective writing training program and create a corporate culture that stresses good writing.

Praise for 10 Steps to Successful Business Writing

10 Steps to Successful Business Writing offers numerous strategies that are guaranteed to provide positive results. Clear and concise, this book is for everyone seeking to quickly and painlessly improve their business writing skills. -- Dr. Vincent M. FITZGERALD, Chair and Associate Professor of Communication, College of Mount Saint Vincent

Jack Appleman's 10-step program is just what the doctor ordered for anyone in business who gets tongue-tied when communicating ideas in writing. His lively manual embodies everything he teaches, providing a clear and concise roadmap for those who fear losing readers before getting their points across. --SAM FRIEDMAN, Editor In Chief, National Underwriter

10 Steps to Successful Business Writing is an incredibly helpful, thorough and easy-to-use resource for both novice and experienced writers. Jack Appleman brings clarity and practical solutions to the challenge of how to write better. --BELINDA PLUTZ, President, Career Mentors, Inc.

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